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Digital Marketing for Healthcare Professionals

Why 80% of patients search online before choosing YOU

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The Reality: Patient Behavior Has Changed

77%
Search online before booking appointment
72%
Trust online reviews as much as referrals
60%
Won't consider providers without online presence
3-5
Sources checked before making decision

Your expertise means nothing if patients can't find you

Traditional vs Digital Marketing

❌ Traditional Marketing

  • 📰 Newspaper: ₹50K-₹1L/month
  • 📻 Radio: ₹75K-₹2L/month
  • 📺 TV: ₹2L+/month
  • ❓ Can't track who responds
  • ❓ Reaches everyone (not targeted)
  • ❓ 0.5% conversion rate

✓ Digital Marketing

  • 🎯 Google Ads: Pay only for clicks
  • 📱 Social Media: Build relationships
  • 🌐 Website: Works 24/7
  • ✓ Track EVERYTHING
  • ✓ Target active searchers
  • ✓ 5-10% conversion rate

Digital = Trackable, Targetable, Scalable ROI

Small Practice Budget: ₹30,000-₹50,000/month

Service Investment What You Get
Google Business Profile ₹5,000 Local search visibility
Website Maintenance ₹5,000 Fast, secure, updated site
Google Ads ₹15,000 Active searchers
Social Media ₹10,000 2-3 posts/week
Reputation Management ₹5,000 Review monitoring

Expected Results: 5-10 new patients/month

ROI: 10X Return

Mid-Size Practice: ₹75,000-₹1,50,000/month

Service Investment What You Get
Professional Website ₹10,000 Booking system, mobile-friendly
SEO Optimization ₹20,000 Organic ranking improvement
Google Ads ₹40,000 Multiple campaigns
Social Media Advanced ₹20,000 Daily posts, engagement
Content Marketing ₹15,000 Blogs, videos, newsletters

Expected Results: 20-30 new patients/month

ROI: 12.5X Return

Real ROI Example

Monthly Investment

₹40,000

8 New Patients per Month

× ₹50,000 Average Lifetime Value

= ₹4,00,000 Revenue

Investment: ₹40,000

Revenue: ₹4,00,000

10X ROI

Real Results: Dr. Sharma - Orthopedic Surgeon

Before Digital Marketing

  • 📉 2-3 new patients/month
  • 🚫 No online presence
  • 😟 Losing to competitors
  • 💸 Revenue stagnant

After 6 Months

  • 📈 15-20 new patients/month
  • ⭐ #1 ranking in city
  • 🌟 4.8 star rating, 150+ reviews
  • 💰 375% increase in inquiries

Investment: ₹40,000/month

Additional Revenue: ₹8,00,000/month

20X ROI

What You're Actually Getting

🔍

Google Business

Show up when patients search "[condition] near me"

🌐

Website

Your 24/7 digital receptionist that never sleeps

🎯

Google Ads

Appear at TOP of search results instantly

Reviews

Build trust with 4.5+ star ratings

📱

Social Media

Build relationships, share health tips

📊

Analytics

Track every lead, every rupee spent

Choose Your Growth Package

Starter
₹35K/mo
  • Google Business Profile
  • Basic Website
  • Google Ads
  • Social Media

8-12 patients/month

MOST POPULAR
Growth
₹75K/mo
  • Everything in Starter
  • Advanced SEO
  • Content Marketing
  • Review Management

20-30 patients/month

Dominance
₹1.5L+/mo
  • Everything in Growth
  • Video Marketing
  • Multi-Platform
  • Dedicated Manager

50+ patients/month

Two Choices

1. Continue as usual

Keep losing patients to competitors who are online

OR

2. Grow your practice

Attract quality patients who value your expertise

Get Your Free Practice Audit

Special Offer Today:

✓ Free Audit (₹25,000 value)

✓ Setup Fee Waived (₹15,000 value)